The secret to marketing that spreads AND sells!
I have a very effective marketing idea to share with you today. You’re going to love this! I’m going to show you how to create marketing, which people will value and that’s powerful enough to inspire...
View ArticleHow to create attractive, memorable marketing
When you market your business just like your competitors, you fade into the background. You lack impact. You become predictable and easy to forget. For example: Over the years, I must have had...
View ArticleAre you teaching people to ignore your marketing?
Every piece of marketing material is created from 1 of the following 2 mindsets. I wrote this, so now I need you to read it. There’s something you need to know, so I wrote it. The first approach is...
View ArticleHow to build a extremely valuable list, without a newsletter
If you want to build a huge, extremely valuable list, this post is just for you. I get emails every day from people, who thank me for my free marketing newsletter. Some of you will find that odd, as I...
View ArticleHow to grow your list in 3 steps. Warning: Requires effort!
If you write a newsletter or blog and your “list” is growing too slowly, this post is for you. Toxic advice online The Internet is packed with bad advice on how to improve the success of your...
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How to avoid wasting money on advertising
Here’s how to avoid a common advertising mistake, which loses small business owners a fortune. Who (not how many) are you reaching? The next time you are thinking of advertising, remember that the...
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How to do your best work
Here are a few things worth remembering, if you want a successful business. People don’t give you their email address when they subscribe to your newsletter. They loan it to you. People don’t give you...
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How to grow your business in a uniquely valuable way!
The Internet has presented business owners with a series of benefits and challenges. One challenge, is that it is now extremely easy for competitors to discover and copy one another’s best ideas. It’s...
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How to write great content every day!
If you find it hard to write articles, blog posts or newsletters, I have a quick tip for you. It will help you write more frequently and in a way that people will understand. Drum-roll please… Write...
View ArticleYou don’t launch a successful blog. You build it.
Katie found this out 9 months ago, when she invested almost $8000 on the design and launch of her new business blog. The blog is still floundering and Katie emailed me, to ask if I thought she should...
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Does email marketing work?
Yes, email marketing does work… so long as you do it correctly. Allow me to explain Last month, my friend Irene sent an email marketing message to the community of newsletter readers, which we have...
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Don’t let that guy ruin your marketing
So, who is that guy? He or she, is the person who doesn’t ‘get’ what you’re saying. They can’t see the value. They can’t see your point. They frustrate you with questions that show zero understanding...
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The secret to marketing that spreads AND sells!
I have a very effective marketing idea to share with you today. You’re going to love this! I’m going to show you how to create marketing, which people will value and that’s powerful enough to inspire...
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Marketing Tip: Be where their attention is!
The next time you’re on your way to or from work, try this. I want you to take a look at the people around you; car passengers, bus passengers, train passengers or pedestrians. Notice what they are...
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Marketing 101: Make it more attractive, not more annoying!
Around 20 or 30 people email me every day with some kind of terrible sales pitch. They spam me because they think that their email is somehow special. They think that it’s only spam when other people...
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Stop using buzzwords in your marketing. Really. Stop it.
There is no shortage of buzzwords or people who feel the need to use them. Intersection. Ruckus. Disrupt. Paradigm. … these buzzwords and many others, are used by people in an effort to appear...
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How to get people to respond to your marketing, in just 2 steps!
Are you tired of prospective clients or customers, who don’t get back to you when they say they will? If you are, then the following short post is just for you. The biggest lie in business When that...
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Does email marketing work? Part II
If you want to massively increase the success of your email marketing, [better open rates AND higher conversion rates], these 2 quick tips will really help you. By the way, this is part 2 of a 2 post...
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4 Inspiring reasons to write regularly
There are many compelling business reasons to write regularly. For example, blogging can be massively valuable as a marketing tool. The same is true of newsletter writing. Here are 4 less obvious...
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How to get your marketing noticed
Today’s post is all about how to attract more sales or enquiries. Their are 2 types of marketing that get noticed: Marketing that is hand crafted or personal. An example of hand crafted marketing,...
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