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Email marketing: How to massively improve your results
Email marketing is extremely effective. So why do almost all small businesses get such uninspiring results from it? That’s what this post is all about! Email marketing: Free and easy? The cost of...
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Successful marketing leaves clues
When it comes to marketing, success leaves clues. By following these clues and learning from them, it’s possible to significantly improve your marketing. For example, spend a few minutes thinking...
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How to avoid wasting money on advertising
Here’s how to avoid a common advertising mistake, which loses small business owners a fortune. I’d like to start by asking you to consider the following question. Who [not how many] are you reaching?...
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5 Great ways to make time work for you
In today’s post, I’m sharing 5 ideas with you that are all based on the same important theme… time. Here they are, in no particular order. Consistently showing up on time, is a great way to build a...
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How to turn strangers into customers
Here’s an opportunity for you to gain a significant advantage over many, perhaps most, of your competitors. It’s about something I call attraction marketing. I was prompted to write this after a...
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How to grow your business with Agile Thinking
Business is changing. Moreover, business is changing fast! This is great news for agile business owners, who embrace the opportunities. However, it’s not such great news for business owners who are...
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The most incredible article about headlines you’ll ever read!
Here are some ideas, which you can use to massively improve the results of all your written marketing. It’s all about the marketing power of headlines. Your headline has to capture the reader’s...
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How to grow your business in a uniquely valuable way!
You are the biggest asset your business has. Those are not just kind words. They are based on fact. Allow me to explain. The Internet has presented business owners with a series of benefits and...
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A powerful marketing lesson from a 19th century artist
Back in the 1800’s, Edgar Degas said: “Art is not what you see, but what you make others see”. The same is true of great marketing Successful marketing paints pictures in the mind of a prospective...
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Totally unoriginal. Wholly unremarkable
You can optimize anything. If you want to. You can automate your blog posts, newsletters, tweets and Facebook updates, so they are published at the optimal time. You can use the optimal number of...
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Blogging: Here’s why your readers are already your clients
Thank you for being a client. Yes you! Think about it: A client is someone you provide a service to. I regularly provide you with ideas to help you grow your business. And you pay me. You pay me with...
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Don’t let greedy amateurs get you down!
Following my last post, Darren [not his real name] emailed me with a great question. I promised to answer it here, as it’s a marketing issue, which a lot of people struggle with. He wanted to know why...
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Your headlines are promises, which your content needs to deliver
Using sensational headlines to trick people into opening emails or reading content, is a super-fast way to lose the trust and respect of your marketplace. People hate being taken for a fool If the...
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Are you making a noise or making a difference?
All marketing fits into one of the following two groups. It’s either making a noise or it’s making a difference. Here are examples of both and how they impact your marketing results. You’ll identify...
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Fact: You don’t have any clients or customers
You don’t have any clients. You don’t have any customers. You don’t have any subscribers. You don’t have any readers. You don’t have any followers. You don’t have them. They’re not your possession....
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Would people miss your marketing if it stopped?
Share This: So, would people miss your marketing if it stopped? That’s a tough question. However, it’s an important one. The reason it’s so important, is that the most effective marketing is value...
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How to become the obvious choice for new clients
What emotion does a prospective client need to feel, before they hire you? A key emotion behind decision making is discomfort. I was thinking about this earlier, when the first client for 2016 joined...
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5 Ways to build a massively valuable newsletter list
Here are 5 tips, to help you build a valuable newsletter readership or list. I used each of these ideas when growing my own newsletter, which had 45,000 subscribers when I published the final edition....
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Blogging: The tools I use
People often ask me about the hardware and software I use for blogging. So, here’s a list of what I’m using right now, all of which I highly recommend. Blogging software WordPress is the most...
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1 Word you must remove from your marketing, plus some specific advice!
What is the main reason someone should buy from you [or hire you]? That is a question that most small businesses struggle with. And it hurts their marketing. It means they are unable to provide their...
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