Clik here to view.
Sorry to disturb you
I received a marketing email earlier, which contained a serious error. This error will have dramatically reduced its conversion rate. Here’s what happened, so you can avoid it from happening to you....
View ArticleClik here to view.
Write short. Be understood
People’s attention spans have never been shorter. This includes your prospective clients or customers, which is why your writing needs to get to the point. Fast. This is something known as, writing...
View ArticleClik here to view.
Why email marketing doesn’t work in 2024
A reader shared an interesting observation with me. She told me she had “found out the hard way that email marketing doesn’t work“. She asked me for my thoughts on why email is so ineffective. I said...
View ArticleClik here to view.
How to increase your email marketing open rates
Photo by Miguel Á. Padriñán on Pexels.com One area I often get asked about, is how to improve email marketing open rates. So, I thought I’d share 10 of the most common reasons why emails remain...
View ArticleClik here to view.
Write tight
Photo: cottonbro studio The infinite space on the Internet encourages overlong writing. And people have never had shorter attention spans. Write tight. Keep it short. Be understood. Write tight was...
View ArticleClik here to view.
Unleash the power of vigorous, written marketing
Most of the written marketing I see is at least 75% too long. Overlong marketing lacks impact. It also lacks clarity and totally fails to motivate prospective customers or clients. I want to help you...
View Article
