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Attract more business inquiries than ever before with these 6 powerful...
Do you want more client inquiries from your marketing? Would you like to make your marketing more compelling, so it encourages more people to take action when they read it? If you would, then read...
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Bread for the head
My mentor, Jim Rohn, used to call knowledge; “bread for the head.” I love that phrase. Jim’s message was to invest the money required, to gather the knowledge you need; to feed your mind and become...
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How to kill your business!
A key factor in every failing business I have ever studied, is that the business owner dabbles. Rather than get the professional help they need, they decide to crush their chances of success, by...
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Attraction Marketing: Who else wants to attract high quality clients?
Today, the most effective marketing is based on attracting clients and customers, through developing relationships with them. Pestering people into your funnel It used to be very different. A decade...
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The secret to great marketing
There’s a massive difference between bad marketing and great marketing. Bad marketing is all about doing things to the marketplace. Great marketing is all about doing things for the marketplace. Bad...
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Newsletters: A more human approach
When you share your news with your friends via an email, your email looks like a regular email; no glossy images, no “buy now” offers – Just an email from you, to them. When businesses decide to offer...
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How to create marketing that people welcome, share and act on!
This is one of the most valuable posts I have ever written! I’m going to show you how to create marketing, which people will LOVE, share with their friends and which will inspire them to hire you or...
View ArticleTip: Do great work & put it where the right people can see it
No one likes to be pestered. Yet, when it comes to marketing, it seems some people still think they can pester their way to success. This post is about a different way to do business. It’s based on one...
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2 Things you need to know, if you want massively better marketing results!
Before you send your next piece of marketing to anyone, there are 2 important things you should consider if you want to get the best return on your investment. Here they are: 1. Do I have permission to...
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Is your marketing built to last?
If you want to develop great marketing, which will work hard for your business for years and years, today’s post is just for you. The people who built the castle in today’s photo built it to last. That...
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5 Ideas to grow your business… Starting now
I shared 5 ideas with a business owner yesterday, which she found extremely useful. Today, I am sharing them with you. 1: Study the gold dust around you If you find yourself reading a marketing email...
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The art of successful selling
If you want to sell successfully, get to know the prospective customer first. Don’t say hello, then smash them in the face with a sales pitch.
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A Content Marketing tip your competitors don’t want you to know
Here’s a quick Content Marketing tip, to help you improve the effectiveness of all your marketing material. Content Marketing and speaking their language One of the cornerstones of effective...
View ArticleYour headlines are promises, which your content needs to deliver
Using sensational headlines, to get people to open emails or read content, is a super-fast way to lose the trust and respect of your marketplace. People hate being taken for a fool If the content of a...
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Marketing 101: Make it more attractive, not more annoying!
Around 30 people email me every day, with some kind of pitch. They do this, even though I specifically ask people not to pitch me, on the contact page of the blog. They think their email is somehow...
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It shouldn’t matter
No, it shouldn’t matter that your website has a typo. It certainly shouldn’t matter that your latest newsletter uses an apostrophe incorrectly. It shouldn’t matter, but it does matter! Making...
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How to get better results without working harder
I have a business development tip for you today, which is essential to the success of your business. Most small business owners are busy people. They work hard. They work long hours, too. Yet, very...
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How to make your business more human and far more successful too
Whether you sell B2B or B2C you’re ALWAYS selling P2P (person to person). It’s extremely important to remember that. Why? Because people will only listen to you, if you have something valuable to...
View ArticleStop using buzzwords in your marketing. Seriously. Stop it.
There is no shortage of buzzwords or people who feel the need to use them. Intersection. Ruckus. Disrupt. … these buzzwords and many others, are used by people in an effort to appear informed or...
View ArticleNewsletters: A more human approach
In 2011, I shared an idea with my readers, to help them massively improve the success of their newsletters. In the years that have passed, a number of courageous readers have adopted this approach,...
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