There is no shortage of buzzwords or people who feel the need to use them.
Intersection.
Ruckus.
Disrupt.
Paradigm.
… these buzzwords and many others, are used by people in an effort to appear informed, fashionable or relevant. Interestingly, buzzwords do neither of these. In fact, they have the exact opposite effect when people read them or hear them.
Here’s how buzzwords work against you:
- They make informed people cringe. Not a great idea, if you want your peers to take you seriously.
- They confuse the uninformed. A bad choice, if you want people to understand your message.
In either case, buzzwords work against you. When it comes to marketing, write your copy in a way that your ideal client will find easy to understand.
Always aim for clarity.
Why?
Because clarity sells!
PS: Here’s how to develop effective, clear, compelling marketing.
About Jim Connolly: I help small business owners grow their business, make more sales and boost their profits. To see how I can help you and your business, read this.