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Here are some people you have to avoid
In life there are certain people who you absolutely need to avoid. The same is true in business. Some are easy to spot The web designer whose own website is a mess or outdated. The marketing expert,...
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The most incredible article about headlines you’ll ever read
Here are some ideas, which you can use to dramatically improve the results of all your written marketing. It’s all about the marketing power of headlines. Your headline has to capture the reader’s...
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1 Word that can destroy your marketing, plus 12 better alternatives
When it comes to creating successful marketing messages, the word ‘new’ is overrated. Moreover, it can critically damage the effectiveness of your marketing — losing you new customers or clients in...
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5 Tips to help you build a massive, valuable newsletter list
Here are 5 tips, to help you build a valuable newsletter readership or list. I used each of these ideas when growing my first newsletter, which had over 45,000 subscribers when I published the final...
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Agile Thinking: A new mindset for a new landscape
Business is changing. Moreover, business is changing fast. This is great news for agile thinking business owners, who embrace the opportunities. However, it’s not such great news for business owners...
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I feel like I already know you
I’d like to share a short, easy to understand, yet extremely valuable idea with you today. It’s all about attracting high quality leads on a very regular basis. I was prompted to write this, after...
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What keeps your marketplace awake at night?
In this post, I gave you 4 examples of businesses that stand out from their competitors. Today, I have a strategy you can use, to help your marketing get noticed by your most motivated, prospective...
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10 Email marketing mistakes, which can destroy your open rates
One area of marketing I often get asked about, is how to improve email open rates. So, I thought I’d share ten of the most common reasons for unopened email marketing with you. In no particular order....
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Copywriting Warning: Using an asterisk can ruin your results
Photo: Shutterstock You’re reading about a product or service. It sounds amazing. Then you spot it! You spot the dreaded *asterisk. And your heart sinks. You know you’re about to be disappointed....
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I’m busy and I’ve never heard of you!
Photo: Shutterstock. The most successful marketing is built on strong foundations. This brief post will help you get it right. Before you market anything to anyone, there are 3 important questions...
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Sorry to disturb you
Photo: Shutterstock. I received a marketing email this morning, which started with the following 4 words: “Sorry to disturb you”. There’s a lot of subtext in those 4 words. The sender knew what they...
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Stop using buzzwords in your marketing. Really. Stop it
Photo: Shutterstock. One thing in business is certain. There’s no shortage of buzzwords and phrases. Here are just a few that I’ve seen in use recently. Intersection. Deep-dive. Disrupt. Ruckus....
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Email marketing doesn’t work
Photo: Shutterstock. A reader shared an interesting observation with me. She told me she had “found out the hard way, that email marketing doesn’t work”. She asked me for my thoughts. I said I’d share...
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Do lead magnets work?
Image: Shutterstock. Business owners often ask me “do lead magnets work?“, as a way to grow their newsletter lists. If you’re considering using them, or you’re wondering why they’re not working for...
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How to create marketing that spreads and sells
Image: Shutterstock. I have a very effective marketing idea to share with you today. I’m going to show you how to create marketing, which people will value and that’s powerful enough to inspire them...
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Be where their attention is!
The next time you’re on your way to or from work, try this. I want you to take a look at the people around you; car passengers, bus passengers, train passengers or pedestrians. Notice what they are...
View ArticleMarketing tip: Press pause!
I want you to think about the following for a moment: The last tweet you sent. The last newsletter you published. The last Linkedin post you shared. The last Facebook update you posted. Each of those...
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The critical marketing problem that no one talks about
I was in a coffee shop once, when a guy with a very obvious hairpiece came in. He had natural, thick brown hair around his ears, with a jet black wig on top. Of course, no one mentioned it to him....
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How to build a list that builds your business
People often ask me for tips on how to build a bigger list. They want more subscribers; more readers, more listeners, more viewers, more followers, etc. The short answer is simple. It’s this. Do...
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25 Recommendations to massively improve your business results
Embrace brevity. Shorter messages are more powerful. Most marketing I see is 75% too long. Stop waiting for the right opportunity to come along. Make it happen. Create it. People buy what they want....
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