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How to create marketing that spreads and sells
I have a very effective marketing idea to share with you today. You’re going to love this! I’m going to show you how to create marketing, which people will value and that’s powerful enough to inspire...
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4 Inspiring reasons to write regularly, which no one told you about
As a business owner, there are lots of compelling reasons to write regularly. For example, newsletters and blogs can be hugely valuable marketing tools. The same is true of contributing to social...
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Content Marketing Tip: Use short sentences. Here’s why!
Here’s a quick copywriting tip, to improve your content marketing results. Your prospective clients prefer to read short sentences. This is especially true when explaining detailed information. For...
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How to build a massively valuable community, without Facebook or any other...
What do Facebook, Twitter, Snapchat and Linkedin have in common? They’re relied on by millions of business owners, as a way to connect with their marketplace. Plus, these same business owners have...
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Would people miss you?
So, would people miss your marketing if it stopped? That’s a tough question. However, it’s an important one. The reason it’s so important, is that the most effective marketing is value driven. Value...
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Let’s make your marketing totally irresistible
If you want to enjoy massively better marketing results in 2018, you’ll find this really useful. It starts with an important question. Do you ever wonder why some businesses push dull sales messages...
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How to create urgency and massively boost your sales
When it comes to marketing, deadlines are extremely powerful. Here’s why: They capture attention. They focus the mind. They create a sense of urgency. People hate to miss out. They want to get it...
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Before you publish, hit pause!
I want you to think about the following for a moment: The last tweet you sent. The last newsletter you published. The last snap you shared. The last Facebook update you posted. Each of those actions...
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1 Essential word your marketing needs. Plus 1 you MUST avoid
Here’s a quick tip, to improve the effectiveness of your marketing. It’s all about a word you use regularly, which is negatively impacting how people feel about your business. That word is… change!...
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Marketing Tip: How to motivate people to take action
All successful marketing has one important thing in common. It motivates people to take action, now! Here’s how it works. In 3 simple steps. Motivates: It gives them a compelling reason. A reason,...
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Move along… there’s nothing to see here
Their social media presence is a familiar, dull mix of quotes from famous people and self promotion. Their branding is really average. Their pricing is pretty-much the same as their competitors. Their...
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They lied to you! You need style over substance
The following statement will sound counter-intuitive. That’s because you’ve been lied to for years. Okay. Here goes. In marketing, there’s a case for style over substance. It’s a strong case, too....
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That time a spammer wanted to point lasers into my eyes
Did you know that your marketing can fail, even before people read what you have to say? Well, it’s true. And it happens all the time. Here’s an example of what I mean. Spammers pointing lasers into...
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I’m getting enquiries from idiots
I was emailed by a service provider owner recently, about a problem he has encountered with his marketing. It’s something a lot of business owners struggle with. So, I’m sharing it with you along with...
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Why lists dominate content marketing. And why you should use them!
Ever wondered why so many articles, blog posts, videos and newsletters are based around the idea of a list? Yes, you’re right. It’s because they’re extremely popular. People love them. And it’s easy...
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1 Word you absolutely must remove from your marketing
What is the main reason someone should buy from you or hire you? That’s a question, which many small businesses struggle with. And it hurts their marketing. It means they are unable to provide their...
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A very important message
I receive a few dozen important marketing emails every day. Of course, none of these messages are important to me. They are not even of interest to me. Most are not even relevant to me. They are only...
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Stop explaining everything. Really. Stop it!
Why do prospective clients call you, email you or ask you questions? It’s because they’re curious. They want to know something. It’s their curiosity that motivates them to get in touch with you. It’s...
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How to build a subscriber list that builds your business
People often ask me for tips on how to build a bigger list. They want more subscribers; more readers, more listeners, more viewers, more followers, etc. The short answer is simple. It’s this. Do...
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The critical marketing problem, which no one talks about
I was in a coffee shop once, when a guy with a very obvious hairpiece came in. He had natural, thick brown hair around his ears, with a jet black wig on top. Of course, no one mentioned it to him....
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