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Content marketing topics to grab your prospect’s attention
I write a lot about the importance of being useful with your marketing. A number of you have asked me if I can give you some specific examples, which you can apply to your content marketing. And...
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Going narrow and deep
If you find it hard, time-consuming or confusing, to be present on lots of different social media platforms, relax. You don’t need to! Today I’m going to show you a far better alternative. It’s based...
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You’ve grabbed your reader’s attention. Now what?
You have grabbed the reader’s attention. However, getting their attention is the easy part. You can do that with a clickbait headline or an outrageous statement. Your message now needs to tell them...
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10 Ways to increase your email marketing open rates in 2023
One area I often get asked about, is how to improve email marketing open rates. So, I thought I’d share 10 of the most common reasons why emails remain unopened. In no particular order: 1. The...
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Why email marketing doesn’t work in 2023
A reader shared an interesting observation with me. She told me she had “found out the hard way that email marketing doesn’t work“. She asked me for my thoughts on why email is so ineffective. I said...
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AI created content: Big changes ahead
People have been asking me lots of questions lately about AI. Specifically, regarding AI created content. And rightly so. Everything is going to change. Those asking me can be split into two groups....
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A genius marketing idea from a 19th century artist
Back in the 1800’s, Edgar Degas said: Art is not what you see, but what you make others see. The same is true of great marketing Successful marketing paints a compelling picture in the mind of a...
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Why lists dominate marketing. And why you should use them
Ever wondered why so many articles, videos and newsletters are based around the idea of a numbered list? It’s because lists are extremely popular. People love them. Today, I’m going to explain why,...
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Your opinions, voice, uniqueness and AI
Opportunity is knocking. It’s knocking loud and it’s knocking clear. The best part? To benefit from this spectacular opportunity you just need to be yourself. Allow me to explain. It starts with a...
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Stop using buzzwords in your marketing. Seriously. Stop it
Photo by Kim Gorga on Unsplash One thing in business is certain. There’s no shortage of buzzwords and phrases. Here are just some that I’ve seen in use recently. Knowledge transfer. Price point....
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New is getting old
When it comes to creating a powerful marketing message and attracting customers, the word ‘new‘ is overrated. New is a very loaded word and can destroy your marketing results. There are 3 broad...
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Growing your list
I receive a lot of questions from business owners, who want advice on how to grow their lists. And I usually start by explaining the absolute cornerstone of list-building, which is very seldom...
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Super-effective marketing, in just 3 steps
Do you ever wonder what’s stopping you from getting enough high quality sales leads or enquiries? This is a problem, which new clients often have when we first start working together. So today I...
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Sorry to disturb you
I received a marketing email earlier, which contained a serious error. This error will have dramatically reduced its conversion rate. Here’s what happened, so you can avoid it from happening to you....
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Write short. Be understood
People’s attention spans have never been shorter. This includes your prospective clients or customers, which is why your writing needs to get to the point. Fast. This is something known as, writing...
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Why email marketing doesn’t work in 2024
A reader shared an interesting observation with me. She told me she had “found out the hard way that email marketing doesn’t work“. She asked me for my thoughts on why email is so ineffective. I said...
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How to increase your email marketing open rates
Photo by Miguel Á. Padriñán on Pexels.com One area I often get asked about, is how to improve email marketing open rates. So, I thought I’d share 10 of the most common reasons why emails remain...
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Write tight
Photo: cottonbro studio The infinite space on the Internet encourages overlong writing. And people have never had shorter attention spans. Write tight. Keep it short. Be understood. Write tight was...
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Unleash the power of vigorous, written marketing
Most of the written marketing I see is at least 75% too long. Overlong marketing lacks impact. It also lacks clarity and totally fails to motivate prospective customers or clients. I want to help you...
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Lists dominate marketing. Here’s why you should use them
Ever wondered why so many articles, videos and newsletters are based around the idea of a numbered list? It’s because lists are extremely popular. People love them. Today, I’m going to explain why,...
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