Do you ever wonder what’s stopping you from getting enough high quality sales leads or enquiries?
This is a problem, which new clients often have when we first start working together. So today I thought I’d share a very brief overview of how I turn things around for them.
Super-effective marketing is based on a 3 step process. It motivates people to take action, now. Let’s break that down.
- Motivates people.
- To take action.
- Now.
1. Motivates people
Your prospective clients (or customers) are busy. On top of this, they’re bombarded with notifications all day long, from people and apps demanding their attention. Faced with this reality, your marketing needs to rise above all that noise. It needs to motivate prospects to pay attention, and then inspire them to engage with your message.
None of this can be achieved, with the common marketing tactics you hear about on marketing forums, watch on YouTube, or read about on marketing websites.
Why?
Because those common, tired tactics are already overused. They’re part of that noise. People tune them out. They fail to make an impression. So they’re ignored.
2. To take action
To compel a prospect to take action, your marketing needs to make a direct request. Note I used the singular ‘request’ there. Not request(s). The more options you offer, the less likely anyone is to do anything.
So make a single, focused, direct request.
3. Now
It’s not enough to ask the prospect to take action. You need to ask them to take the required action now, while you have their attention and their motivation is high.
Why the rush?
Simple. Even if they love your message. Even if they’re genuinely interested. Their attention will soon jump onto the next thing. They’ll tell themselves “I’ll do it later”. And you will lose them.
If your marketing isn’t generating daily sales leads or client enquiries, it’s failing you in at least 1 of those 3 areas. There’s no need for this to happen to you. These are quick and easy wins, if you choose to fix the problem correctly.
Photo by Avel Chuklanov
Super-effective marketing, in just 3 steps was written by Jim Connolly and originally published on Jim's Marketing Blog