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Write short. Be understood
People’s attention spans have never been shorter. This includes your prospective clients or customers, which is why your writing needs to get to the point. Fast. This is something known as, writing...
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Why email marketing doesn’t work in 2024
A reader shared an interesting observation with me. She told me she had “found out the hard way that email marketing doesn’t work“. She asked me for my thoughts on why email is so ineffective. I said...
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How to increase your email marketing open rates
Photo by Miguel Á. Padriñán on Pexels.com One area I often get asked about, is how to improve email marketing open rates. So, I thought I’d share 10 of the most common reasons why emails remain...
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Write tight
Photo: cottonbro studio The infinite space on the Internet encourages overlong writing. And people have never had shorter attention spans. Write tight. Keep it short. Be understood. Write tight was...
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Unleash the power of vigorous, written marketing
Most of the written marketing I see is at least 75% too long. Overlong marketing lacks impact. It also lacks clarity and totally fails to motivate prospective customers or clients. I want to help you...
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Lists dominate marketing. Here’s why you should use them
Ever wondered why so many articles, videos and newsletters are based around the idea of a numbered list? It’s because lists are extremely popular. People love them. Today, I’m going to explain why,...
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