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Is your business one of the 50% that prospects now avoid? Probably!
Photo by Debby Urken Are you getting fewer and fewer customer enquiries? Did you assume it’s mostly down to the economy? It’s entirely possible that most, or almost all of this, is because half your...
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Stop: Don’t hide the bad stuff
Photo by Francisco De Legarreta C. You’re reading about a product or service. It sounds amazing. Then you spot it! You spot the dreaded *asterisk. And your heart sinks. You know you’re about to be...
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Follow-up: Increase conversion rates up to 80%
I’d like to share a way for you to quickly improve your sales conversion rates by up to 80%. All with a simple adjustment to your follow-up process. When I say the adjustment is simple, it really is....
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This marketing gets opened 100% of the time
Today you will be served thousands of advertisements. You’ll also be sent dozens of spam emails and texts. And one thing they all have in common is that you will ignore them. But a targeted letter,...
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Make your marketing totally unmissable. Here’s how!
What do the following have in common? The trailer for a movie, which is part of a franchise you really enjoy. A radio interview with a musician, whose music you’ve always loved, talking about their...
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Why your subscribers aren’t hiring you (and how to fix it).
Hannah has almost 2000 newsletter subscribers. Her open rates are always over 80%. And yet in 5 years, she’s attracted just 4 paying clients directly from her newsletter readership. She asked me what...
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Lists dominate marketing. Here’s why you should use them
Ever wondered why so many articles, videos and newsletters are based around the idea of a numbered list? It’s because lists are extremely popular. People love them. Today, I’m going to explain why,...
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Unleash the power of vigorous, written marketing
Most of the written marketing I see is at least 75% too long. Overlong marketing lacks impact. It also lacks clarity and totally fails to motivate prospective customers or clients. I want to help you...
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Write tight
Photo: cottonbro studio The infinite space on the Internet encourages overlong writing. And people have never had shorter attention spans. Write tight. Keep it short. Be understood. Write tight was...
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How to increase your email marketing open rates
Photo by Miguel Á. Padriñán on Pexels.com One area I often get asked about, is how to improve email marketing open rates. So, I thought I’d share 10 of the most common reasons why emails remain...
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Why email marketing doesn’t work in 2024
A reader shared an interesting observation with me. She told me she had “found out the hard way that email marketing doesn’t work“. She asked me for my thoughts on why email is so ineffective. I said...
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Write short. Be understood
People’s attention spans have never been shorter. This includes your prospective clients or customers, which is why your writing needs to get to the point. Fast. This is something known as, writing...
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Sorry to disturb you
I received a marketing email earlier, which contained a serious error. This error will have dramatically reduced its conversion rate. Here’s what happened, so you can avoid it from happening to you....
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Super-effective marketing, in just 3 steps
Do you ever wonder what’s stopping you from getting enough high quality sales leads or enquiries? This is a problem, which new clients often have when we first start working together. So today I...
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Growing your list
I receive a lot of questions from business owners, who want advice on how to grow their lists. And I usually start by explaining the absolute cornerstone of list-building, which is very seldom...
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New is getting old
When it comes to creating a powerful marketing message and attracting customers, the word ‘new‘ is overrated. New is a very loaded word and can destroy your marketing results. There are 3 broad...
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Stop using buzzwords in your marketing. Seriously. Stop it
Photo by Kim Gorga on Unsplash One thing in business is certain. There’s no shortage of buzzwords and phrases. Here are just some that I’ve seen in use recently. Knowledge transfer. Price point....
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Your opinions, voice, uniqueness and AI
Opportunity is knocking. It’s knocking loud and it’s knocking clear. The best part? To benefit from this spectacular opportunity you just need to be yourself. Allow me to explain. It starts with a...
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Why lists dominate marketing. And why you should use them
Ever wondered why so many articles, videos and newsletters are based around the idea of a numbered list? It’s because lists are extremely popular. People love them. Today, I’m going to explain why,...
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A genius marketing idea from a 19th century artist
Back in the 1800’s, Edgar Degas said: Art is not what you see, but what you make others see. The same is true of great marketing Successful marketing paints a compelling picture in the mind of a...
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